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Top Insights from 2018 Sitecore Symposium

I recently had the opportunity to lead one of Productive Edge’s “Lunch and Learns”. These are regularly scheduled development lunches that prioritize a culture of continual learning and growth. In this presentation, I focused on my key takeaways from the 2018 Sitecore Symposium I attended in October. Keep reading to find out my top insights from the event and the exciting new innovations Sitecore has to offer. Sitecore Symposium 2018 From October 8-11, Sitecore’s annual conference, Sitecore Symposium , brought together over 3,000 attendees from more than 53 countries. The attendees, ranging from Sitecore experts and developers to partners and marketers, came together to network, inspire, learn, and get an early preview of Sitecore’s newest innovations and plans for the future. Elevate the Experience The central theme of the 2018 Sitecore Symposium was “Elevate the Experience”, with 100+ sessions revolving around how businesses can enhance the overall journey for customers. ...

Problem Personalizing with Salesforce Marketing Campaigns in Sitecore

I recently came across an issue synchronizing Salesforce Marketing Campaigns with Sitecore using Sitecore 8.2 and Sitecore Salesforce Connect 1.4.1. While troubleshooting the issue, I discovered a bug in one of the Sitecore Salesforce Connect DLLs. If you discover a similar problem and want to see how it was resolved, please read on. Sitecore Contact Not Part of Salesforce Marketing Campaign Background I recently worked on a project that was implementing personalized content from Sitecore in a Xamarin based mobile application. In this scenario, we wanted to create a unique experience for visitors that were part of a Salesforce campaign using the Sitecore xDB personalization engine. We eventually got to a point when we could see that the Salesforce Campaigns were synchronizing properly, but the personalization rules based on campaign membership were not functioning. Investigation The adventure began like many complex Sitecore problems by decompiling a DLL. Specifically, the Sale...