Strategy to Separate Code from Content
During my years as a Sitecore platform strategist, I have never found it to be more relevant and necessary than I do today. While most content management systems allow website owners to manage their content in a fairly easy-to-understand manner, the reusable templates that they so often encompass are quickly becoming outdated and too rigid for today’s digital marketing needs. Once upon a time, these templates were excellent ways to populate sites with content, however, now they require massive overhauls and technical design skills whenever a redesign is initiated. In addition, the rigid page-template approach does not support more advanced digital marketing needs for A/B and multivariate testing or subtle one-to-one personalization techniques. So, what other options do companies have when it comes to a CMS (Content Management System) that will provide simplicity without having to spend hours of time on complicated coding? The answer is modular web design. I have been able to ut