Sitecore Sundae 🍨 Technology Blog

During my years as a Sitecore platform strategist,  I have never found it to be more relevant and necessary than I do today. While most content management systems allow website owners to manage their content in a fairly easy-to-understand manner, the reusable templates that they so often encompass are quickly becoming outdated and too rigid for today’s digital marketing needs. Once upon a time, these templates were excellent ways to populate sites with content, however, now they require massive overhauls and technical design skills whenever a redesign is initiated. In addition, the rigid page-template approach does not support more advanced digital marketing needs for A/B and multivariate testing or subtle one-to-one personalization techniques. So, what other options do companies have when it comes to a CMS (Content Management System) that will provide simplicity without having to spend hours of time on complicated coding? The answer is modular web design. I have been able t...

Sitecore continues to evolve into the most powerful digital experience platform on the market. The updates included in Sitecore 9 promise to propel the product to the forefront of .NET digital experience platforms. In this blog, I will highlight the major takeaways from the first day of the Symposium and in future blogs I will dive further into many of them. This is my third Sitecore Symposium and it feels both bigger and smaller at the same time. Bigger in the sheer volume and scale of the changes introduced by Sitecore. Smaller in the sense that the people you meet and relationships you build provide that small-town community feeling where everyone is welcome. Speaking of strong communities, I would be remiss not to mention the horrific tragedy that took place in Las Vegas just two short weeks ago at the Route 91 Harvest music festival. My heart goes out to all those impacted by this heinous act. #VegasStrong As thousands of Sitecore employees, vendors, partners and customers i...