Why a better search experience builds your brand
Whether they realize it or not, customers want a personalized online experience. Even subconsciously, people are more likely to open emails if their name is included in it. Why? Today’s consumers want to believe that a company is tailoring its searches, results and content specifically for their preferences. This demand stems from the fact that a multitude of other companies provide this experience so consumers have come to expect it from everyone else. The benefits of personalizing online experiences are ten-fold for businesses: more impulse purchases, increased basket size, higher brand loyalty. If there was a time to start personalizing the online experience, now would be it. But, it’s impossible to totally personalize the online experience for your customers without knowing exactly what type of information and data your customers want. Providing a smooth search experience encompasses understanding exactly what your customers are looking for and providing the best options based